Proposal for Market Research for the Australia University Paper

Proposal for Market for the Australia University - Research Paper Example Information regarding the positioning of THE UNIVERSITY in comparison to the other institutions can help in devising a branding to improve the rating so as to attract students from other areas apart from the traditional population group of THE UNIVERSITY. RO 2: What are the expectations of the target group from the present offerings/facilities of THE UNIVERSITY? Are there any additional facilities expected? Are other similar universities or educational institutions offering more? 4. Using the Repertory Grid on the RO 3 (ranking of THE UNIVERSITY among other universities/institutions of higher learning) will give valuable information regarding the attributes on which students rank institutions. We can have a list of elements (other universities and institutions along with THE UNIVERSITY) and the attributes like admission process, popularity of the institution among peers, history of the institution, choice of courses, size of the institution, accreditation of the institution, tie-ups of the institution with other institutions and reception of the institute’s students in the industry after graduation. This will give us an insight into the core necessities of the target group and further help in tailoring THE UNIVERSITY’s brand positioning and communication strategy towards the target group. 5. Content Analysis for RO 4 (sources of information regarding universities, educational institutions and courses of study). Universities are chosen by students depending upon the information available to them. Knowing their methods of information search and the places where they search for the information will further help in focusing our communication strategy. Based on the data collected like websites, magazines, publications, agency ratings which the target group uses to obtain information, communication can be improved to increase the reach and perception of THE UNIVERSITY.

Materialism as a Worldview Essay Example | Topics and Well Written Essays - 2000 words

Materialism as a Worldview - Essay Example Reducing the debate simply to materialism and idealism therefore, the materialist hypothesis is that all existence is an unbroken, material continuum from its origins in ancient Greece to the mind-brain materialism of the modern times (Vitzthum, 1995). Materialism as a worldview appears to be prevalent in society today. Materialism began in the 18th century (McConnell, 2003). The leading scientists of that time suffered cognitive dissonance between the beliefs of the many religious sects which then existed along with their own scientific discoveries (McConnell, 2003). They relieved their discomfort by agreeing among themselves that religion was unnecessary. Unfortunately, the amorality of materialism was so attractive to lesser intellectuals, who lacked the status to question the leaders. The same was true to businessmen, who could use materialism to justify exorbitant profits that it has become a defining feature of the culture (McConnell, 2003). Materialism and its theories can be traced as far back as the poem, The Nature of Things, written in the first century B.C. by Lucretius ("Materialism: what matters," 2007) to the more recent research done by Richard Vitzthum (1996), An Affirmative History and Definition. The doctrine of materialism was formulated as early as the 4th century B.C. by Democritus, in whose system of atomism all phenomena are explained by atoms and their motions in space (Armstrong, 1984). Other early Greek teaching, such as that of Epicurus and Stoicism, also conceived of reality as material in its nature. The theory was later renewed in the 17th century by Pierre Gassendi and Thomas Hobbes, who believed that the sphere of consciousness essentially belongs to the corporeal world, or to the senses (Armstrong, 1984). Later, the investigations of John Locke were adapted to materialist positions by David Hartley and Joseph Priestley. They were a part of the materialist development of the 18th century strongly manifested in France, where the most extreme thought was that of Julien de La Mettrie. The culminating expression of materialist thought in this period was the Systme de la nature (1770), for which Baron d'Holbach is considered chiefly responsible (Armstrong, 1984). In Western civilization, materialism is the oldest philosophical tradition. It reached its full classical form in the atomism of Democritus and Epicurus in the 4th century B.C. Epicurus argued that reality consisted of invisible and indivisible particles of free-falling matter called atoms randomly colliding in the void. Through materialism, everything that happens is explained in terms of the law of nature (Armstrong, 1984). Overview of major beliefs and representative thinkers Materialism is a simple philosophy, having two principles: 1) There is no reality except that which can be defined in terms of the physical concepts of space and time; and 2) As individuals, we have no obligations to other persons except for those obligations that we accept for our own pleasure. This second principle follows from the first (McConnell, 2003). When people use the word "materialism" they usually have one of two definitions in mind. Philosophically speaking,